Drazenko Ilic · drilic
I combine over 15 years of experience in product leadership, digital platforms and business development with hands-on development of AI-powered solutions. I work with business owners and leadership teams who want to move a specific project forward.
I bring together the business model, product, technology, partners and route to market. I take responsibility for the project from the initial assessment through to implementation.
Over more than 15 years, I have built digital products and platforms, led product strategy and roadmaps, managed cross-functional teams and developed partnerships with a measurable contribution to business performance.
Through drilic, I develop my own digital products and signal-driven AI solutions. I am responsible for product logic, data sources, AI workflows, UX, technical implementation, operations and market validation.
Services
The scope depends on your project: from assessment and concept development to implementation, leadership or market validation.
To turn an idea into a viable product or business model, I clarify the problem, audience and business logic, then bring them together in an actionable roadmap or MVP.
Product strategy · Business model · Roadmap · MVP · Market validationTo put AI to practical use, I prioritise suitable use cases and connect requirements, user experience and technical implementation.
Use cases · Solution design · Requirements · Orchestration · RolloutWhen a project needs clear product ownership or stronger business development, I step in to lead, set priorities and connect teams, partners and the market.
Product ownership · Prioritisation · Stakeholders · Partnerships · Market launchWhat I bring
More than 15 years in product leadership, digital platforms, financial products and business development. Today, I also build my own digital products and AI solutions.
Product leadership
Value propositions, roadmaps, product teams, user journeys, usability and conversion.
Business development
Identifying opportunities for growth, developing partnerships and bringing digital offerings to market.
Independent product development
Through drilic, I develop signal-driven AI solutions and digital platforms. I take responsibility for product strategy, data sources, AI workflows, UX, the MVP, operations and market validation.
AI in practice
Important information is spread across documents and systems.
I build an assistant that answers questions using your approved sources and shows where the information comes from.
A large language model (LLM) is connected to a search across your documents. This is often called RAG. Relevant sources are retrieved for each answer. Access permissions and answer quality are checked as part of the implementation.
Information from PDFs, forms or emails is still being entered by hand.
I connect document extraction and validation to your existing systems. Unclear cases are passed to the right person for review.
A language model is often enough for digital text. Scans, tables or complex layouts may benefit from optical character recognition (OCR) and vision-language models (VLMs). We test the right combination using your documents.
You want to identify new business opportunities or find suitable partners.
I build analyses and dashboards that bring company data and market signals together. You can see which sources and criteria each assessment is based on.
AI supports the analysis. Together, we define the data sources, search criteria and assessment rules. Sources and intermediate steps are recorded so the path from a finding to a recommendation can be traced.
Routine tasks take time and involve too many manual handovers.
I simplify the process and connect the systems involved. AI is used where content needs to be understood or different cases need different handling.
Fixed steps can usually be automated with rules. Small language models (SLMs) may be sufficient for well-defined tasks. AI agents are an option when the next steps depend on the case. Permissions and approvals are agreed in advance.
Working together
You want to know where the investment is worthwhile. Together, we assess the benefits, data and effort involved. You can then decide what to pursue and what to leave aside.
The use case is clear. I develop the solution, connect it to your systems and support its introduction. We agree in advance how success will be measured.
You need someone to lead the project. I take responsibility for priorities, the roadmap and coordination with teams and partners. For new products, this includes the business model and go-to-market plan.
How I work
What problem should the product solve?
I define the workflows, rules and automations.
Databases and integrations supply the information the product needs.
Databases · APIs
I develop the frontend and backend into a usable product.
Next.js · React · Python · FastAPI
I use AI where it delivers a clear, practical benefit.
OpenAI and other models
Running on my own infrastructure or in the cloud, with ongoing development.
Docker · GitHub · NAS · Cloud
Products and services
Sources, expert perspectives, recommendations and follow-up for demanding leadership decisions.
Learn more drilic · ServiceA structured go/no-go assessment of tasks, locations and hybrid setups in Southeast Europe.
Learn more Independent platformA Swiss platform for earlier signals and more targeted first contact in the labour market.
Learn moreContact
Bring a specific project. In 30 minutes, we’ll clarify what you need and whether I’m the right partner to help.
